Paper, Coating, Finishes & Embellishments

The unboxing experience is a delight in itself, and often it’s not so much about the product in the box as it’s about the first impression of the packaging. There is something special about opening a new box, and our perception of the brand is highly impacted by the visuals of the packaging.

Your Box, Your Label, Your Way.

We have all the equipment in place to make your box shine. From sustainably created paperboard to coatings and finishes that make your product stand out.

At the core of our business is the paper from which all our products are made. Without a quality paper, we wouldn’t be able to offer a finished product that matches the highest expectations. Being a renewable source, we feel it is our duty to take care of the finite resources nature provides. This is why we have strategically chosen a paperboard supplier that is committed to the sustainability of our environment.
17.2pt White Board
Premium SBS paperboard, sustainably produced
19.2pt White Board
Premium SBS paperboard, sustainably produced
18pt Brown Kraft Board
Ecological using 100% post-consumer recycled material
19.2pt Metallized Board
An extra silver substrate makes any colors shine
Coating and laminates are post-print processes that involve applying “film” laminates or liquid coatings that change the look and feel of the finished product. Some coatings and laminates can be combined with other extras, such as gold foil, embossing or debossing, to make a truly unique box.
Spot Gloss Coating

Spot Gloss coating is a post-print technique in which gloss coating is applied using heat and pressure to a designated area of your box.

It makes the coated area “pop off” the paperboard with a glossy finish in direct contrast with the rest of the paperboard, color and graphics.

Soft Touch Laminate

This has a true matte finish, very soft to the touch, and it encourages the customer to feel the box and interact with it.

Soft Touch is ideal for high-class skincare or cosmetic boxes. It adds strength to the box, and it can be embossed, debossed, foil stamped and spot gloss coated.

Scuff Proof Laminate

Is a very durable laminate, the strongest and most scuff-resistant laminate we offer. It gives a very soft sheen, but not a full true matte finish.

Scuff proof laminate add extra thickness and strength to the box. It can be embossed, debossed, foiled stamped and spot gloss coated.

Matte Laminate

The Matte Laminate will give a shine-free, smooth surface to your box. The matte finish is very luxurious and the soft feel can be combined with embossing, debossing, foil stamping, and spot gloss.

The matte finishes we offer are scuff-proof matte and soft-touch matte.

Gloss UV Coating

The Gloss Ultra-violet (UV) coating is a liquid coating applied over printed paperboard and dried through a UV radiation process.

It’s the perfect choice if your product needs better protection from external factors, such as sun rays or humidity. It can be embossed, debossed and foil stamped.

Gloss Laminate

Gloss Laminate is a film that is applied to the box after printing. It’s a very slick and shiny finish, making the colors pop more. The surface very smooth and reflects light.

Gloss Laminate adds thickness and strength to the box. It can be embossed, debossed and foil stamped.

While most packaging can look incredible without adding extra embellishments, there is no doubt that paying attention to little details such as the much-appreciated gold foil or a embossing logo can go a long way into increasing the perception of your brand.

Debossing is a post-print technique that creates a tridimensional depressed (or lowered) pattern on your box.

It can be combined with embossing, hot foil stamping and different coatings if you want to offer your customers a full tactile experience.


Embossing is a post-print technique that creates a tridimensional raised pattern on your box.

It is often used to highlight the logos or specific elements of the brand on the box, making the box very interesting to the touch and giving it a very luxurious feel.

Foil Stamping

This the process of applying a “foil” onto the box using a heated metal die and a press.

It looks best when used to emphasize a logo or a design element. It can be combined with embossing to create a more striking 3D image.

360° Printing

Printing a custom design on both the exterior and the interior of the box can add more value to your products packaging without a large investment. Interior printing allows you to continue your branding story to the inside of the box.

When the consumer opens the box, it not only reveals the great product within but beautiful colors, text and graphics that match your brand and the values your product stands for. You can use this space to write a short message, a description of your brand, instructions for using the product or even an inspiring quote.

Specialized Cutouts

A cutout represents a shape that is cut out of any panel of your box, offering the customers the chance to see the product inside, as well as get a sample of its scent. They work well for any products and markets. The cutouts can be made in any shape and size as long as they do not affect the integrity of the box, and they can be applied to any paper – white, kraft or metallic.

Our extensive box library gives you the opportunity to download design templates for free and see if our existing cutouts match your product’s needs. If you have a specific cutout shape or size in mind, a custom die can be created for your unique box.

Printing & Extras For Kraft Paperboard

Kraft boxes are an exciting product we are proud to offer and they can be very versatile. While you may think the brown color can be a limitation, we see it as an opportunity towards a different approach to design and packaging. Follow along as we describe some of the details that should be considered when designing for this paper.

Ink Colors on Kraft Paperboard
The darker paper stock changes the way colors appear on kraft paperboard, making the colors look more faded.
Ink Relativity on Kraft Paperboard
Medium to heavy ink shades tend to appear darker while light colors appear more faded on the paperboard.
Colors on Kraft with White Ink Behind
A white ink can be laid on the paperboard to create a truer color, while keeping the textured look of the Kraft paper.
Fine Details on Kraft
Because it’s an uncoated paperboard, 100% recycled post-consumer material, the Kraft paperboard has a very textured base which cannot hold fine details as well as a coated stock.
White Ink On Kraft Paperboard
We’ve been one of the first manufacturers in the US to provide white printing on kraft paper. This is a very distinct look and a sought-after feel in the current market. The natural fibers in kraft paper create a textured contrast with the white ink.
Cutouts, Embellishments on Kraft
Hot foil, embossing, debossing and cutouts are available for the Kraft paperboard. We do not offer laminates or coatings on kraft paperboard. We believe the Kraft paperboard looks fantastic all on its own.

Make Your Own Custom Box

Whether you have a specific packaging idea in mind or you need assistance, we will find the way to create the perfect box for your product. Pick from our 3000+ die cuts, or request a completely custom one. You can get your box in any shape, size, and design.

Play with the design and the copy, and always think about the experience of your end-customer. Once your design is ready, it’s time to think about the add-ons to make the box stand out. The add-ons are embellishments that make your box look special. Play with the look and the feel of the box, as well as the unboxing experience. Dare to think of luxury and magazine-worthy packaging.

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